Collaborators
It doesn't get said enough. There's a profound sense of fulfillment that comes with being recognized for the good work you produce. It's why awards ceremonies (when they go your way) reaffirm your sense of accomplishment. They're an essential part of the ongoing narrative of success, a reminder that you're moving the culture forward. And, if you're Marrow, they're a reminder to be grateful for collaborators, clients, and community. This year at the Lexington American Advertising Awards, Marrow took home a Silver for logo design, 2 Golds for brand design, and 2 "Best of" awards: Best Design and Audience Choice.
Best Design
For the second year in a row, Marrow took home the Best Design Award for our collaboration with internationally acclaimed graphic designer Aaron Draplin and Lexington creative agency of excellence—Mediocre Creative. Together, Marrow created event identity, signage, collateral, and more for Interactive Social 5. An annual event bringing together creatives and marketing professionals to learn and grow. Marrow founder and creative director, Adam Brown, was a featured speaker at the same event and shared knowledge and forecasts on brand meaning management. The event brand design also received a Gold award.
Audience Choice
Marrow also had the tremendous honor of being Lexington Ad Club's inaugural recipient of the Audience Choice Award for its logo design for another inaugural award: the Female Founded Startup of the Year. Marrow had two of its entries nominated among the six nominees for this award, selected by the judging committee. The logo design was also awarded a Silver award earlier in the evening.
Alchemy
A final Gold was awarded to Marrow for its comprehensive brand redesign of Mutare, a unified messaging firm headquartered in Chicago. The brand's transformation featured a counterintuitive approach to marketing the technology platform that emphasized human connection, change management, and an effortless vibrance atypical of an industry dominated by stiff B2B messaging.
